Starting a YouTube channel is a popular way to begin sharing your video content with the world. You can shoot and edit anything you want — be it for personal interests, your business, or friends and family. YouTube is a great way to connect with people. Good YouTube content will also help build your personal or professional brand. Since there are so many channels and so much content, it's important that your channel stands out. Your YouTube channel art is the first thing people will see when they land on your channel. It's big, it takes up the top of the screen, and it's impossible to ignore. So whether you're just starting your channel or bringing new life to an established channel, you need YouTube channel art that pops. Our YouTube channel art templates come professionally designed and ready to go.
YouTube channel art using templates
in Shutterstock Editor
Tip #1: Design smart YouTube offers some guidelines for how to design your image for different screens. If you've gone to the creative trouble to customize your design, you want to be sure that as many people as possible will see your message. That means you shouldn't put important aspects of your channel art at the edges of the image. The dimensions of the safe zone are 1235 by 338 pixels. The total dimensions of your image will be 2560 by 1400 pixels. If you want to know how large the "unsafe border would be," we can do a little math. Width: 2,560 - 1,235 = 1,325 1,325/2 (because two sides) = 662.5 That is between 20-25% of the total width on each side, pushed to the edge of the image. Height: 1400 – 338 = 1,062 1,062 /2 (because two sides) = 531 That is a little over 30% of the total height, pushed to the edges of the image. So keep your most important image elements out of these zones at the edges of the image. This will help viewers on all devices see the YouTube channel art messaging the way you intended it. Tip #2: Simple is better Since the channel art is the first thing your visitors will see when they land on your YouTube page, you want to make sure they are directed to your videos fast. An overly complicated image with too many elements may be distracting. If your visitor has to spend time figuring out what kind of channel the image represents, they could lose interest and move to another channel. Competition for viewers is stiff on YouTube, so do yourself a favor and feature a clear, eye-catching image, rather than a complicated motif that might be too small to see on smaller screens. Tip #3: Don't design in halves If you've ever heard of the Rule of Thirds, then you know it's not always a good idea to design directly in the middle of things. This rule has guided artists and architects for thousands of years. It tells us that our eyes move naturally to things that are off-center. It creates more visual impact, and a sense of movement that can draw your eye through an image and onto an endpoint, like your videos down below the channel art. The Rule of Thirds divides your image into nine segments — positioning your most important design elements along this grid is a good way to make your image stand out and catch a viewer's eye. Tip #4: Do yourself a favor YouTube channel art and video thumbnails that feature images of people do well on YouTube. Trust us — we keep an eye on these things. Luckily, you're a people, so not only can you take advantage of this trend when it comes to channel art, you can also improve your branding by letting your viewers see who you are. You can be your own best asset when it comes to creating your channel art — an image of yourself communicates authenticity in your content. Just be sure that the image of yourself that you use matches the tone and vibe of the channel. If your content is lighthearted and fun, don't use a moody, contemplative photo of yourself on a lonely clifftop. If your content is serious and professional, don't use your goofiest selfie. Take some time to think about how you'd like to present yourself. Tip #5: Don't get stuck So you've designed your YouTube channel art, uploaded it, and you're off to the content races. That's great, but don't stop there! YouTube channels are dynamic, and as you add content, your channel will become richer. You'll probably need to change your channel art now and then. It doesn't need to happen too often, but at least once a year, stop and look at your image. Is it still conveying the personality of the channel? Have you thought of a new image that might do it even better? Does it look like you're uninterested in maintaining your channel because you never update the art? These are all good questions to ask. If the answer to any of them is "yes," get back to work, and create another great image.