Discover Lush Lava, Aqua Menthe, and Phantom Blue—three shades that will dominate 2020 and showcase the trend towards maximalism and saturated hues.
Color is a simple, yet powerful form of messaging. It portrays a wide range of emotions without so much as a word or image. Color can highlight something important or just as easily disguise something insignificant. It can invoke the past, inform the present, and inspire the future. The role color plays in our visual world is so absolute that its power is hard to overestimate.
As an enterprise driven by creativity, Shutterstock appreciates how intrinsic color is to design, marketing, messaging, and everything in-between. To discover exactly which colors are on the rise, we sorted through our customer downloads and analyzed hundreds of billions of pixel data from all those images. We then mapped each pixel to their closest named hex code and deduced which colors had the greatest growth between last year and this year to give you this, our 2020 Color Trends.
Whether it’s a response to the minimalist obsession of recent years or a collective desire for self-expression, the idea that more is more has climbed to new heights. From fashion to fine arts, we’ve been seeing a shift from soft pastel colors to more sensational shades. Lavenders, tans, whites, and pinks are becoming passé while these three bold, saturated hues are on their way to fame in 2020.